We only seek customer satisfaction Customer is the most significant person who assesses and supervises our activities Customer is not reliant on us Our survival depends on customer satisfaction Customer is not a transient objective He is the ultimate goal of all our measures Customer is not a stranger to us He is incorporated into our organization’s destiny Serving the customer is not a grace to him, but he is the one who gives us the chance to continue our business Therefore the customer is the core, beginning and end of all our actions